mn short sale

San Francisco, CA                 24%                       39%

Source:  Zillow.com

Cincinnati, OH                    39%                       15%

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Based on the results of their survey Zillow reports an average “foreclosure discount” of about 28%, which is an important factor for other home sellers to consider.  For example, in the Denver real estate market where the foreclosure discount is reported at 27%, that $146,000 foreclosure sale down the street might suggest that a similar clean, well-kept, non-distressed home in the same area might command as much as $200,000.  We can’t do much to change the fact that these types of real estate transactions are influencing many real estate markets across the country; what we can do is acknowledge the problem and figure out how to successfully market and sell homes in this environment.  Here are a few common-sense tips for home sellers who want to successfully compete against foreclosures and short sales:

Las Vegas, NV                     23%                       74%

If you have questions about Boulder real estate, please feel free to visit us online.

Minneapolis-St. Paul, MN          34%                       26%

Kansas City, MO                   25%                       29%

In order to effectively compete with this trend, it’s critical to understand how these types of transactions impact local real estate markets.  Zillow.com recently published the results of their research into the percentage of foreclosure home sales and the associated “foreclosure discount” in different real estate markets across the country.  This research illustrates the point that foreclosure home sales really do create two separate markets and that home buyers tend to demand a discount over and above the physical damage often seen in these homes.  All data was from the 3rd quarter of 2009:

Selling a home in today’s real estate market can be an eye-opening experience for many sellers.  Many acknowledge the changing real estate landscape, but since their home is clearly the “best one in the neighborhood”, short sales and foreclosure sales are often dismissed as irrelevant.  This perception is particularly true in areas where short sales and foreclosures represent a high ratio of overall home sales.

Metropolitan Area       Foreclosure Discount   as % of All Sales

                                               Foreclosure Sales

Columbus, OH                      38%                       19%

These are just a few tips on how home sellers can effectively compete with foreclosures and short sales.  The main focus should be creating separation on points of interest that matter to home buyers, and marketing those differences in the most effective way.  Understanding the effect these types of transactions have on the residential re-sale market in your area will enable you to plan your home-selling strategy appropriately, and overcome the dreaded “foreclosure discount”!

Denver, CO                        27%                       25%

Los Angeles, CA                   27%                       39%

San Diego, CA                     24%                       39%

Portland, OR                      18%                       18%

Phoenix, AZ                       29%                       58%

Seattle, WA                       19%                       17%

Sacramento, CA                    19%                       50%

Riverside, CA                     25%                       66%

Pittsburgh, PA                    59%                       10%

Washington, D.C.                  21%                       21%

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